FANS of a nostalgic 2000s cookie have begged for the dessert to make a return to stores.
When it comes to a snack product that knew how to garner love and attention, Keebler’s Magic Middles were nearly unmatched.
When first launched, the cookie quickly made a dent on the snack scene, becoming a regular treat in lunch boxes everywhere.
The shortbread cookie was filled with gooey fudge or peanut butter in the middle, and children and adults alike clambered for it at stores across the country.
Keebler even ended up launching a whole new kind of cookie based on the prior’s popularity, unveiling its Mini Middles, which were a smaller version of the iconic Magic Middles.
Despite the Magic Middles’ widespread success, they were mysteriously removed from all stores in 2011.
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Some suspect Keebler ditched the product to focus on other promising items.
However, since Keebler was purchased by Kellogg’s for around $4billion in 2001, some don’t understand why the large company wouldn’t want to continue bringing in the profits from such a noteworthy snack.
Others have guessed that perhaps the manufacturing process to make Magic Middles was just too burdensome, and more easily produced products were favored by the company instead.
No matter the reason for the product’s disappearance, fans have not taken the decision well.
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Petitions have popped up left and right in an effort to bring back the legendary cookie.
"These amazing little cookies hold such an engrained place in my heart," wrote Mattheu Sell, the person behind a Change.org petition to see the cookies return.
"I remember the look of immense joy and satisfaction on (Nana's) face while biting through that beautiful shortbread cookie into the sweet, heavenly chocolate center."
In response to the significant push by fans for the Magic Middles to reappear, Kellogg's has only replied via Twitter that it will “pass comments along" to the company’s executives.
Kellog’s also responded to another concerned shopper hoping to get Magic Middles back by saying:
“To keep our product line interesting and give consumers innovative flavors we periodically have to discontinue products which was the case with our Magic Middles.”
This hasn’t quite satisfied the hardcore fans who haven’t been the same since the day Magic Middles disappeared.
“Magic Middles were only the best cookies ever,” said one nostalgic Redditor.
One shopper associated the snack with a unique but happy childhood memory.
“When I was a little kid I always searched the trees hoping to find the little elves so they can give me some cookies,” the Redditor wrote.
OTHER NOSTALGIC TREATS
Magic Middles are just one of a long list of discontinued childhood snacks shoppers have been wondering about and secretly hoping will someday return.
Another fan favorite was the iconic Fruit Wrinkles snack, which officially launched in 1985 as the sister product of Fruit Roll-Ups.
The fruit-infused snack was special because while it gave the look of a jelly bean candy, it packed in all the flavor and vitamin C of real fruit.
At the time, Fruit Wrinkles were available in strawberry, orange, lemon and cherry flavors.
“Fruit Wrinkles were the best snack to have in your lunch box,” one Redditor commented.
“They were like no other fruit snack. The best by far!” another user added
Another beloved treat were Peanut Butter Boppers.
With a chunk of peanut butter dipped in chocolate and other toppings before being rolled in chocolate chips and various crispy and crunching coatings, the decadent snack stole hearts and wallets.
There were several product flavors available as well, including honey crispy, fudge chip, and cookie crunch.
“I can remember my mom buying a box and I would eat almost the whole box the day she would get them,” one nostalgic Redditor shared.
More recently, Pop Tart fans have been critisizing the company for getting rid of one of the most cherished flavors – Chocolate Vanilla Creme.
"Since Pop-Tarts is trending, can someone at Kelloggs bring back the only pop-tarts I will ever buy," YouTuber Shannon Morse said in a tweet last week.
"(They) were discontinued in 2009 and brought back for a short time in 2014 for their 50th anniversary and then were scalped on Ebay after selling out?" she said.
Despite fans’ pleas, the product was reportedly discontinued due to low demand, according to the Pop-Tarts Wiki.
"Flavors flow in and out of popularity more than you'd think," the website says.
Read More on The US Sun
In more discontinued item news, fans are reeling after a favorite caffeine-infused Coca Cola product vanished from stores.
Plus, here are four beloved but discontinued Chick-fil-A menu items customers will never see again.
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